Inuvo®, Inc. and its subsidiaries (“Inuvo” or “we”) takes consumer privacy seriously. We are committed to following industry standards, best practices and guidelines relating to the use of consumer information and privacy.
INFORMATION COLLECTION AND USE
We collect information when you choose to share it with us on our websites, such as signing up for newsletters or opting in to receive information from us. For example, you may choose to send us information about yourself in an email or by completing an online form on one of our websites or to utilize our services as a Publisher or an Advertiser. We use this information to contact you to respond to an inquiry, and in some instances, certain parts of our websites require requested information for you to participate in programs and services. We also collect information when you sign up as an Account Holder. Account Holders include both Advertisers and Publishers who have been qualified and approved for access to an Inuvo Advertising Technology Platform. Account Holder information collected includes information necessary to conduct business including, but not limited to, account holder name, phone number, email address, and/or tax ID number. Payments made to and/or from Inuvo require the provision of and specified collection of additional information which may include, but is not limited to, bank account information and credit card numbers. Phone, facsimile, email and/or cell numbers may be used to contact Account Holders as needed.
All Account Holder information collected is maintained in a password-protected environment. This information is used for client/customer service, media delivery, contact, billing-payables and receivables and/or other reporting purposes. Account Holders may change, update or add additional information about themselves by contacting their account representative.
We also collect additional information via our websites and our various Advertising Technology Platforms, such as the following:
We use information we collect via our websites for five basic purposes. The first is to improve and customize the content and advertisements on our websites, this includes items such as ensuring our sites and content are viewable and in the appropriate language. The second is to “frequency cap” ad campaigns that we administer. Frequency capping controls the number of times you are exposed to an ad, which results in a better experience for you and the advertiser. The third is to serve appropriate promotions from advertisers if you have expressed an implied interest by visiting that advertiser’s site (known as “retargeting”). The fourth way is for Interest-Based Advertising (IBA), which uses consumer data to infer intent. We retain this data for 60 days, after which the data is aggregated and maintained for an additional two years solely for reporting purposes. The fifth way is for business purposes, such as data analysis, audits, record keeping, and contractual compliance. While we also use information in a limited fashion for the administration and operation of our websites, it is used primarily to improve the overall quality of experience with the information we provide on our websites.
Some of our websites make chat rooms, polls, surveys, forums, message boards, blogs commentary and/or news groups available to users. Please remember that any information that is disclosed in these areas becomes public information. You should exercise caution when deciding to disclose your information through these channels.
THIRD-PARTY WEBSITES AND ADVERTISEMENTS
Our websites may contain links to other websites, including Advertiser offers. Third parties may perform functions on our behalf, such as fulfilling orders, providing promotional materials to our users, sending email, managing data, processing credit card payments or providing customer service. They have access to your personal information only to the extent necessary to perform their functions and may not use it for any other purpose.
Sometimes we use third-party advertising companies to serve ads when you visit our websites. These companies may use information about your visits to our and other websites in an effort to provide advertisements about goods and services that may be of interest to you. To learn more about third-party advertising, interest based advertising, or to opt-out of such advertising, you can visit both the Network Advertising Initiative and the Digital Advertising Alliance.
In addition to the above, on some of our websites we have implemented certain “Google Analytics” features that support display advertising, including re-targeting. Visitors to these websites may opt out of Google Analytics, customize the Google Display Network ads by using the Google Ad Preferences Manager and learn more about how Google serves ads by viewing its Customer Ads Help Center. If you do not wish to participate in Google Analytics, you may also download the Google Analytics opt-out browser add-on.
We share your information as follows:
We engage third party companies and individuals to perform services on our behalf (e.g., software maintenance services, advertising serving technologies, e-mail service providers, delivery services, database management, web analytics, payment processing and other services). These third parties have access to your information so that they may perform these tasks on our behalf and they are prohibited by us from using or disclosing your information for any purpose other than to provide this assistance, except to the extent required by law. We may permit our service providers to use aggregate information which does not identify you or de-identified data for other purposes.
We share your information with our affiliates for internal business purposes, including for customer support, marketing, and technical operations.
We may share your information with third parties in connection with tailoring advertisements, measuring and improving our service offerings and advertising effectiveness, and enabling other enhancements.
Compliance with Laws, Legal Process and Authorities
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We must disclose your information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may disclose information to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of us or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable. We may also disclose information to protect the rights, property, life, health, security and safety of us, the Service or any third party.
Circumstances may arise where, whether for strategic or other business reasons, we may sell, transfer or otherwise disclose some or all of our assets, including your information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Consent and Disclosure
We may share your information for purposes disclosed to you and with your consent.
Without limiting the foregoing, in our sole discretion, we may share information which does not identify you or de-identified information about you with third parties or affiliates for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Rights and Choices” below.
INFORMATION SECURITY AND STORAGE
All information collected via information request forms or contact us emails is only used to respond to that inquiry. Once collected, we will store your information for a reasonable time for record-keeping purposes and promotional marketing efforts.
All Account Holder information collected is maintained in a password-protected environment. This information is used for client/customer service, media delivery, contact, billing-payables and receivables and/or other reporting purposes.
We retain information for use to more effectively match advertisements and website content to your interests for up to 60 days from the users last interaction with our Advertising Technology Platform(s) and for data analysis, audits, record keeping, and contractual compliance purposes for up to two years. This data includes, but is not limited to, IP address, content viewed, ad interaction, interaction with other advertiser websites, browser type, Internet Service Provider, the time/date of the visit to our websites, the computer’s operating system (e.g., Windows XP), search terms used and other click and browsing behavior.
We use industry standard practices to safeguard the confidentiality of information and treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company.
COMPLIANCE WITH THE NETWORK ADVERTISING INITIATIVE
Inuvo recognizes and complies with the self-regulatory policies of the Network Advertising Initiative (NAI) and is a member of the Network Advertising Initiative (NAI) – a coalition of more than 90 leading online advertising companies championing the responsible and transparent use of information for Interest-Based Advertising. Since 2000, the NAI has been working with the leaders in online advertising to build consumer awareness and to reinforce responsible business and data management practices and standards. Inuvo will sometimes use third-party data providers to complement its product offerings, and some of these companies are also fellow members of the NAI. For more information on the NAI, or to opt out of behavioral targeting delivered by NAI member companies, please visit www.networkadvertising.org.
Inuvo does not engage in retargeting campaigns that market prescription drugs. However, Inuvo may offer retargeting services for consumer health products that do not require a prescription. Examples of where retargeting might be offered include certain health categories such as fitness equipment, calorie counters, etc.
Inuvo is a licensee of the TRUSTe Ads Program. TRUSTe is an independent organization with the mission to build a user’s trust and confidence in the Internet by promoting the use of fair information practices.
If you have any questions or concerns regarding this statement, you should first contact Inuvo using the contact information provided at the bottom of this page. If you do not receive acknowledgment of your inquiry or your inquiry has not been addressed to your satisfaction, please contact TRUSTe by visiting the following site: https://feedback-form.truste.com/watchdog/request. TRUSTe will function as a liaison with Inuvo to help resolve your concerns.
YOUR RIGHTS AND CHOICES
Opt-Out Or Update Your Information
As an Account Holder, you will only receive email communications from us for business administration purposes, including website and platform service updates. Any promotional emails you may receive will have an opt-out option within the footer of the email. If you opt-out, you will be removed from the promotional email list, however, as an Account Holder, you will still receive any/all business administration emails applicable to your account. As an Account Holder, you can update your information by contacting your account representative.
If you have voluntarily submitted your information via one of our websites through an information request form, newsletter sign up, or contact us email, then you may be receiving promotional marketing communications from Inuvo.
At any time, you can unsubscribe directly from any of these communications by following the opt-out instructions included within the footer of the communication received.
Opt-Out • Opt-Out Of Inuvo Interest Based Advertising
If you would like to opt-out of Inuvo Interest Based Advertising, please click on this link and click on the “Opt out” button in the footer below. Upon clicking “Opt out,” Inuvo will place an opt-out cookie on your browser. The opt-out cookie means you will not be retargeted by ads served through Inuvo’s Advertising Technology Platform. If You delete, block or otherwise restrict cookies, or if you use a different computer, mobile device or Internet browser, you may need to renew this opt-out choice. However, if you do choose to opt-in, Inuvo will delete the opt-out cookie and you may again be retargeted with relevant advertisement based on your visits to websites of our advertising clients.
Opt-Out • Mobile Application Opt-Out
Mobile devices allow users to opt-out of the collection of usage information within their mobile apps. You can choose to opt-out in your device settings by selecting “Opt out of Interest-Based Ads” on Android devices and “Limit Ad Tracking” on iOS devices.
INFORMATION RELATED TO CHILDREN
Our products and services are designated for a business audiences, and those that are 21 years of age or older. We do not knowingly collect data from children under the age of 13. If we are made aware that we have received data from anyone under the age of 13, we will take reasonable action to remove that information from our records.
If you have any questions or complaints about our privacy practices, you may contact us at the contact information set forth below, titled “Contact Us,” and we will work with you to resolve your issue. If you are a resident of the EU or Switzerland, you may also contact your appropriate European Data Protection Authority or the Swiss Federal Data Protection and Information Commissioner, respectively, with questions or complaints about our privacy practices.
If you are a resident of the EU or Switzerland and are dissatisfied with the manner in which we have addressed your concerns about our privacy practices, you may seek further assistance from our designated Privacy Shield independent recourse mechanism, the JAMS EU-U.S. and Swiss-U.S. Privacy Shield Program:
Claims shall be arbitrated free of charge by our arbitration provider, JAMS, though each party shall be responsible for its own attorneys’ fees. Please be advised that, pursuant to the Privacy Shield, the arbitrator(s) may only impose individual-specific, non-monetary, equitable relief necessary to remedy any violation of the Privacy Shield Principles.
Under certain conditions, residents of the EU and Switzerland who have unresolved complaints after: (1) contacting us to resolve the issue; (2) seeking assistance from our independent recourse mechanism; and (3) contacting the U.S. Department of Commerce (either directly or through a European Data Protection Authority or the Swiss Federal Data Protection and Information Commissioner) and affording the Department of Commerce time to attempt to resolve the issue, may elect to invoke binding arbitration through the Privacy Shield arbitration process, more fully described on the Privacy Shield website.
We are subject to the investigatory and enforcement powers of the United States Federal Trade Commission.
USERS FROM OUTSIDE THE UNITED STATES
Visitors to our websites from outside the United States will have their data transferred to and stored in our servers in the U.S. By using our websites, international users are consenting to our use and collection of their data as described herein.
The EU General Data Protection Regulation (GDPR)
Effective May 25, 2018, a new data privacy law known as the EU General Data Protection Regulation (the “GDPR”) will be in effect through the EEA, Switzerland, and the UK. The GDPR requires us to provide users in the EEA, Switzerland or the UK with certain information about the processing of their “Personal Data.” “Personal Data” is a term used under the GDPR that means, generally, data that identifies or can identify a particular unique user or device – for instance, names, addresses, cookie identifiers, precise location data, and biometric data.
Legal Basis for Processing Personal Data
Transfers of Personal Data
We are based in the US and the information we is processed on our servers in the US and other jurisdictions. When we transfer Personal Data outside of the EEA, Switzerland, or the UK, we take steps to ensure appropriate safeguards are in place to protect your Personal Data. For example, we are Privacy Shield certified, and thus self-certify to protect Personal Data from the EEA, Switzerland, and the UK in accordance with established data privacy principles. If your personal data is collected in Europe, we will transfer your personal data subject to appropriate or suitable safeguards, such as the Privacy Shield Framework discussed below and/or Standard Contractual Clauses.
Your Rights as a Data Subject
The GDPR provides you with the right to access, rectify, or erase any personal data we have collected about you through the operation of our business. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the operation of our business. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us.
To exercise any of these rights, contact us as set forth in the section entitled “Contact Us” below and specify which right you intend to exercise. We will respond to your request within 30 days. We may require additional information from you to allow us to confirm your identity. Further, if we are processing your information on behalf of one of our clients, we will refer you to that client, and will support them to the extent required by applicable law in responding to your request. Please note that we store information as necessary to fulfil the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
If you have any issues with our compliance, you have the right to lodge a complaint with a European supervisory authority.
Data Controller and a Data Processor
EU data protection law makes a distinction between organizations that process Personal Data for their own purposes (known as “data controllers”) and organizations that process Personal Data on behalf of other organizations (known as “data processors”). If you have a question or complaint about how your Personal Data is handled, we encourage you to direct your inquiry to the relevant data controller, since data controllers hold primary responsibility for your Personal Data.
We may act as either a data controller or a data processor in handling your Personal Data, depending on the precise circumstances. For instance, for Personal Data that we collect from Account Holders, we are a data controller. But when we handle Personal Data strictly on behalf of our Publishers in order to provide our services to them we are a data processor. Thus, for instance, if you have questions about data that is collected and used primarily by Publishers you should contact those Publishers directly regarding questions about the Personal Data they handle and control.
Questions or Concerns
500 President Clinton Avenue
Little Rock AR 72201
Attn: Privacy Officer
RIGHT TO CHANGE POLICY
We reserve the right to modify this privacy statement at any time, so please review it frequently.
Inuvo, Inc. Attn: Marketing and Communications, 500 President Clinton Ave, Suite 300, Little Rock, AR 72201
Updated May 2018